Come for seven high-impact days of Tech Cruise 2020, from July 7thto 29th, 2018. Meet the “who’s who” in the Tech Community, gain new insights and share ideas with fellow web business pros. Whether you’re just getting started or you’re a tech expert, Tech Cruise 2020 will give you the latest strategies and information to increase your own knowledge and grow your business.
Below are selected Sessions from recent events.
|Let Me Tell You a Story …|
How many times have you thought about your story arc when planning your content calendar? You’re going to start to when you hear Jason Falls’s latest thoughts on social content strategy. Falls’s ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fun and raucous ride through his latest approach of “authoring” a social storyline that keeps your audiences informed, engaged, sharing and wanting more. And yes, he’ll make you laugh a lot along the way.
|Know Your Customers, Before It’s Too Late: Five Paths to Brand Success|
Let’s discuss the critical need to truly know your customers, how today’s marketers may have an advantage in this brave new world, and how you must leverage these abrupt shifts in commerce and consumer behavior through data unification, audience intelligence and personalization in order to scale your business over the coming 18 months.
|Augmenting Your Digital Strategy|
|Creativity vs Clicks|
|Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge|
|From Artificial Intelligence to Becoming Intelligence Amplified|
|Hack the Buyer Brain: How Decision Science Is Ruining Your Marketing|
|How to Automate Your Sales Funnels with Messenger Marketing|
|How to Reach Millennials in the Digital Age|
|Keep Calm and Deal With It|
|Leverage your Digital Insights to Drive Exceptional Customer Experiences|
|Shape Shifting Digital Marketing for the Future|
|The Corporate Startup – What Corporates Should Learn From Disruptors|
|The Evolving Role of a Marketer in the Digital World|
This session focuses on how marketers can leverage these opportunities to reach and engage their audience better. Email marketing and marketing automation can be a marketer’s best friend if used effectively.
|The Life and Times of Digital Customer Service|
|The Modern Marketing Mandate|
|Using AI Technology to Make Customer Relationships More Personal|
|You Don’t Control The Message Anymore!|
|Why Facebook Messenger is the Next Big Marketing Channel|
|Why Customer Generated Content Marketing is Perfect for the Modern Customer Journey|
|The Game of Visual Content|
|The Art of the Autoresponder|
|Tactical SEO – Conducting SEO as though lives depend on it|
In particular, he:
Plans an SEO project like a military operation
Identifies and exploits competitor weaknesses
Gains the initiative on a motivated opponent
Uses deception tactics to misdirect competitors who are watching
Predicts and mitigates the most likely/most dangerous reactions of competitors
|Social Media Marketing: Beyond Likes, Shares, and Cat Photos|
|Marketing in the Age of Experience|
|Learnings About Online Brand Criticism|
|Balancing Social Engagement and Brand Relevance|
|Advanced Social Media Strategy|
|The Nature of Social|
As it’s no surprise that social media has become the principle media outlet of the past decade, when we dissect the core principles of social media and its nature of publication and sharing, we unfold some fascinating insights on human behavior. New insights from that past 5 years on ape fission-fusion social structures, social learning, tool use and emulation, allow us to better understand human interaction, learning and emulation, which then carries over to digital social networks, learning, and emulation online. Essentially leading us to the key conditions needed for emulation to take place in our online fission-fusion network.
Taking it further, how can marketers use influencers to infiltrate a network of content producers on social media. And how new technologies will and have allowed us to bring marketing content creation to the consumers themselves, how this content is received, its scalability, and copyright reuses.
Lastly, the results from Case Studies with indaHash campaigns, exclusive influencer perspectives, and the internal digital economic ecosystem inside of influencer marketing.
|Extracting LinkedIn Data to Reduce Ad Spend|
|Fintech Marketing for ICO’s and Crowdfunding|
|From Social Insights to Business Impact|
|Go Live! How Live Content Across Social Media Can Drive Brand Goals|
For Herbalife Nutrition, live and real-time content has been a key piece in helping to engage loyal customers, spark meaningful and valuable discussions and inspire new conversations about our brand.
In the presentation, Erin will showcase how we have seen customer loyalty and sentiment be dramatically impacted by regular live content on social media along with the data supporting our live content, topics and audience integration.
This has significant implications for the future as algorithm changes and higher ad costs bring new challenges to brands and marketers struggling for visibility and looking for ways to connect with their audience.
|Growth Marketing in Our Noisy World|
|Growth Secrets We’ve Learned Managing $500M in Digital Ad Spend|
|How Artificial Intelligence & Machine Learning Are Transforming Modern Marketing|
|How Media Will Be Transformed By The Blockchain|
|How Digital Marketing Trends Impact The Path to Purchase|
|How Social Selling Can Help to Align Sales and Marketing|
|How to Get Consumers to Pay Monthly for Content|
|In-Housing or Out-Housing in 2019: When and Where to Use Agencies to Make the Biggest 5 Differences to Your Business|
|Intelligent Analytics and Agile Customer Journeys|
Big data and the dynamic customer experience are two of the hottest trends in digital marketing and technology transformation. Both leverage next-generation machine learning and artificial intelligence to better understand and influence consumer behavior, offering marketers the power to predict the future based on previous interactions. The combination of the two techniques is critical to providing a more precisely targeted and personalized customer journey, increasing revenue and improving operational efficiency. Challenges remain, however. The large number of products available, the complexity of the systems involved, and the massive amounts of data generated can make it difficult to realize the full potential.
This innovative session details a clear path forward for organizations that adopt a more agile approach, balancing immediate gains with progress toward their long-term roadmap. After providing an overview of the considerable benefits and common challenges, the information-packed presentation explains why organizations need to embrace a unified approach to analytics and customer journeys. You’ll also learn about the most critical analytics and data modeling techniques—such as forecasting Customer Lifetime Value and Click Stream Behavior—and how insights from these reports can be incorporated into your customers’ journey, generating measurable return on investment. The content will include a unique, engaging combination of underlying principles and their practical applications, helping you obtain a better understanding of the overall space and providing recommendations you can immediately implement.
|Practical Advice on Location-Based Measurement and Attribution|
|Mobile in the Middle|
|The Mechanics of Implementing Multi-Touch Attribution Model using Marketing Technology|
In this session, we will dive into multi-touch attribution challenges and provide a plan of action to surface insights you’ll need to evolve your marketing performance. You will learn how Sameer Khan’s award-winning marketing operations team was able to partner with Sales and Finance to implement a multi-touch attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process.
– how to design multi-touch attribution model framework.
– best practices for attribution technology and reporting and things to avoid.
– how to overcome organization wide omni-channel myths and challenges.
|The Pros and Cons of Hitchhiking (A Tale of Location-Based Ad Tech)|
|Using Automation and AI to Provide A More Humanistic Customer Experience|
|Understand the Winning Advertising Strategy to Reach the Next Level in Your Business|
Learn about tools to analyse the right way, the marketing strategy of your specific business.
Tools to help you not be afraid to look at your numbers, patterns, results and work to make them better for you (not or someone else), not afraid to change, think hard and scale.
We will understand easily, some core advanced online advertising approach, and how to identify what best for you.
You will be able to recognise the core strategy right for your business, and we will break it up into few simple steps to make it clear what you need to do next.
If you want to succeed above the average, if you are willing to work differently and think harder, you will get the tools you need to take your business to the next level.
The session includes few case studies for a better understanding of different examples.
|The Convergence of Blockchain and Content Marketing|
|Leveraging AI in Digital Media|
Disruption in this space is being driven by
– Media / Publisher mergers and acquisitions
– an ever-increasing programmatic inventory supply
– availability of smart audience behavioural targeting
– facilitated by automated & intelligent software tools.
How then should marketers embrace these changes to improve their targeting reach and conversion funnels?
|Video – The New Search|
|Where Did My $ Go? How To Measure Real Business Outcomes|
|What No One Talks About When They Talk About Marketing|
|The Busy Marketer’s Guide to Digital Marketing|
|Magnifying Your Brand on Linkedin|
|Fixing the Unfixable|
|5 Marketing Automation Use Cases to Power (the Rest of) Your Business|
|Agility With The Big Picture in Mind|
|Build a 360 Degree View of Your Customers and Smash Your Targets|
|Busting the Myth of B2B Social Media|
|Content with Feeling|
|Data This, Data That, Data Why?|
|Designing a High Converting Webinar Funnel|
|Digital Marketing for Not for Profits|
|How to Target Small Businesses By Offering All-inclusive Digital Packages|
|What You Need To Know About Marketing In The Connected Device Television Market|
– How you can instantly have your brand or business featured on 50 of the top connected device TV networks
– How to increase your ROI with video marketing
– Why OTT and CTV are the hottest media properties, how you can access them and how to use them to meet your marketing objectives
– Where 90% of all viewers are consuming video and how you can reach them
– The #1 video consumption site in the world and how you should be using this site (hint….it’s not Google)
|Digital Transformation Strategies|
Join our esteemed panel lead by Derek Lackey, President of the Direct Marketing Association as we deal with some of the high level issues that affect your day-to-day marketing plans with practical solutions that you can apply now. Discover how some leading marketers have dealt with the rapid changes and incorporated what they can when they can.
|Esports for Business Impact: How to Successfully Navigate One of the Fastest Growing Industries in the World|
The explosive growth of this incredible industry has started catching the eye of huge-spending marketers including Audi, Coca-Cola, PepsiCo, Gillette and Bud Light. They are among the brands putting money into esports in hopes to reach the sport’s demographic sweet spot: males between the ages of 21 to 35 who are increasingly hard to reach via traditional advertising.
“if you are a CMO are you are not in esports in 2017, you are going to risk getting fired” (Tobias Sherman – Global Head of esports at WME-IMG)
It’s on the rise, but how and why should brands invest? What’s the right path? In this session we explore this topic further and begin to un-pick this incredible sector.
|Tough Choices: How to Build A Stronger Brand, Engaged Employees, Happy Customers|
Facebook or Snapchat? Email or Youtube? Marketing automation or direct mail? Instagram stories or LinkedIn? It’s never been easier to be overwhelmed with opportunities to market our products and services to ever growing audiences. But even the most resource-rich brands in the world have to make tough choices. How do we decide what’s going to make the biggest impact on our business?
It turns out some of the most successful marketers don’t see these as choices. In fact, they think the answers are obvious. But how?
In this opening keynote presentation, bestselling author and keynote speaker, Michael Brenner will uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. He’ll show you how brands, big and small, have re-invigorated their marketing (and increased sales) by using one simple question that turns you into a champion marketer.
You’ll embrace the three easy approaches that turn complicated marketing decisions into obvious choices. And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact.
Are you ready to rethink your 2017?
|Turning Ranters into Ravers with Social|
|The Edge: The 2% House Advantage That Turns Soft Sales Into Hard Cash|
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:
• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.
|Sharpen Your Inbound Marketing Skills|
|Digital Disruption in APAC in the Next 5 Years|
|The Art of Storytelling in Content Marketing Strategy|
|Packaging for E-Commerce – Challenges & Opportunities|
Specifically regarding the packaging for e-commerce, some questions include:
– Is it best to show the retail pack which shoppers are most familiar?
– What other communications can be used that leverage this unique medium?
– How can I balance providing protection versus over packaging when shipping?
This presentation will share new research (including eye-tracking of shopper navigation on both desktop and mobile devices) which helps answer these questions – and provides broader insights for optimizing product presentation in an e-commerce setting.
|Building the Customer Journey|
|Instagram Killed The Television Star|
– The coming phases which will signal the end of Television 1.0
– Where advertisers will look next for critical mass
– The role of celebrities and influencers across the spectrum in receiving the torch
– The massive impact of Live streaming on platforms like Instagram
– Best practices for leveraging these changes to propel your brand forward
|Attracting Actionable Audiences|
|It’s About The Journey – How Persona Journey Mapping Impacts Digital Experiences|
Being able to map personas and journeys back to content, functionality and channel distribution is where the rubber hits the road and the most significant impact can be made. Join us as we walk you through a practical demonstration of how to use content and channel heatmapping in order to deliver the right experience to the right user at the right time. This process helps to create discipline around content creation and distribution, delivering a measurable impact on the overall digital experience.
1. An approach to persona and journey development that is agile, efficient and effective
2. How to develop a content heatmap to drive content creation and distribution strategies
3. How to measure and optimize your journey-specific experiences over time
|Moving from Transactions to Relationships|
|The Real Cost of Content: How to Avoid Content Waste|
|How to 3X Organic Traffic in 6 Months|
Founder & CEO of Rowe Digital, an SEO firm that has worked with fortune 100 companies and high-growth Silicon Valley startups, will show you how his team has leveraged engagement marketing to generate links for client’s sites to maximize an increase organic traffic. In this presentation you will see:
· What link building is and the risks associated with it
· How link building can increase the value your content has to your marketing program
· Types of link building to do and not to do
|Achieving Sales and Marketing Alignment|
|Mobile is Not a Tiny Billboard|
Over the years, the entire advertising industry has evolved around adapting the most traditional ad format i.e. billboards and progressively making it smaller – from billboards on the most important city squares to newspapers, magazines, television screens, desktops and now finally mobile. At every stage of the evolution, the advertising industry has only managed to make the billboards smaller which have debatably worked for the medium. However, when it came to mobile the billboard theory falls apart due to the mere size of the screen.
If advertisers let go off their clinginess to billboard ads, smartphones provide us a unique opportunity to personalize the message for the user and create a unique one-on-one dialogue.
|Sprinting Your Way to Bolder Digital Marketing Innovation|
|You Get What You Measure – KPIs to Your Online Advertising Success|
|How Viral Brand Advocacy Can Accelerate Your Growth and Sales|
|The Future of Video Content Marketing|
|How to Turn a Presentation into a Conversation|
|How To Use The Internet to Attract Visitors in Brick & Mortar Stores|
Georges-Alexandre will explain you the best practices used by major brands to drive in-store traffic by using Internet. Get to know how Carrefour uses location-based marketing to generate millions of visits in their physical stores. Get to know how Google will drive even more footfall in the coming years through Google Search and Google Maps. Get to know how Apple, Google, Facebook, here and TomTom will transform the way consumers shops.
Learn how to cope with local voice search and its future: location-based advices. Your locations will need to be more than present on the web.
Local businesses and Retail companies will get to know:
– Why and in which direction the consumer journey will change.
– How to get the most of the current web-to-store offer on Facebook & Google
– How to prepare for the rise of location-based digital assistants
– How we did to generate more than 55.0000.000 in-store visits for our clients in 2016
|The Current State of Digital Marketing|
Joan Brehl, President, Alliance of Audited Media will address the issue of “audience proving” which has become an increasing area of concern for marketers. “How do we know if traffic counts (clicks) are being manipulated?”
Kevin Adema, Managing Director at Emissary Insights and Carolyn Tracey, Director, Direct Response Marketing at Sun Life Financial will discuss the shift we are experiencing as Digital Marketing comes of age. We have entered the Dialogue Age and if you have any hope of engagement with your brand fans, this conversation is a must!
|Marketing Automation’s Role In Ensuring You Stay CASL Compliant|
|Intentional Marketing: How to Build a Content Marketing Plan that Works|
Instead of thinking about content marketing on a piece-by-piece or series-by-series basis, think instead about it as a dense network of interlinked information which readers explore according to their needs and interests. By knitting together a wide range of content that speaks to a wide range of user personas, you enable your visitors to lose themselves in your content. That deep, self-directed content experience—not any one particular article read in isolation—is what will leave an indelible mark on the minds and hearts of your future customers.
“Intentional Marketing: How to Build a Content Marketing Plan that Works” will explore this new perspective on content marketing, as well as provide participants with a roadmap for creating their own deep content archives.
|Why it Pays to Be Likeable|
|How to Turn Data into Actionable Information|
|Uncover Your Prospects “Buying Criteria” – How to eliminate sales resistance by attaching your product or service to your prospects deepest wants and needs.|
In this action packed session you will learn:
* Why the way most sales professionals are taught to sell is ineffective
* How to create deep, meaningful rapport with your prospects
* Why nearly 80% of buyers make it to the end of the sales cycle and make NO DECISION
* The secret to uncovering exactly what your prospect is looking for in any sales situation and how
to give it to them so you can compel them to take action
* How to close without using hard sales tactics
* How to dramatically cut down your sales cycle so you can close more sales, faster and easier
* And much more…
If your company provides a valuable product or service, it is your obligation to ensure as many consumers as possible experience its benefits. By connecting your offer to their deepest wants and needs, it is almost impossible for any qualified prospect not to say, “YES!”
|How Brands Are Utilising Social Networks Beyond Acquisition and Starting to Focus on Loyalty|
|The Power of Mobile Geo-Targeted Marketing to Reach the Right Consumer at the Right Time|
|An Insider’s Look at Organic & Paid Social Media|
|The Rise of Chatbot Marketing: What Digital Marketers Needs to Know|
|Integrating Your Marketing Efforts To Reach The Omni-Channel Consumer|
During this panel discussion, you will hear firsthand from brand managers about their experiences applying integrated marketing strategies to reach consumers in these dynamic times, what worked, what didn’t, and what they learned in the process.
|Which Type of Digital Marketer Are You?|
|Going Beyond Traffic and Impressions – How to Make Every Marketing Dollar Count|
|Facebook Live StrADegy|
|From Failure to Success with Content Marketing|
How do you get it all done the way the experts say you should? What can you do differently to achieve success – fast?
This session will show you several ways you might be wasting time, money and resources and what to do about it so you can succeed. Join this session to learn:
How to nail a short, yet effective strategy
How the right title and topic can make all the difference
Content you are not producing but should
Your optimization checklist
|Omni-Channel Best Practices to Improve Customer Experience|
|Build a Lean Startup Digital Marketing Strategy|
|Where Digital Marketing is Headed and How Your Brand Can Get There Before the Competition|
|From Outsourcing to In-house Agency: Making the Switch to Meet Your Digital Marketing Demand|
|Media Brand Marketing: Building a Twin Cycle Marketing System|
|Why Content Advertising is the Only Advertising Left|
|How to Use Inbound Marketing to Grow Your Business|
|Keeping up with the Mobile-first Consumer|
|Attract, Sell, Wow – Date Your Leads, Marry Your Customers with Lifecycle Marketing|
|Social Media Survival Skills|
|Content Marketing 101 – How Your Business Can Stand Out In a Crowded Space|
We’ll look at big businesses who are failing to understand how content marketing actually turns readers into customers, and businesses who are doing a great job of it. We’ll deep dive into why you should create content and the commitment it will take.
We’ll talk about how to create a content creation process, committing to it, and measuring ROI.
1. Content marketing is a grind – but the payoffs can me monstrous
2. The idea of disproportionate results with content – If you put in 2x the effort, you leave with 5-10x the results
3. Why you should create content – stop creating self-serving content and produce things people actually want to read.
|B2B Digital Marketing: A Journey That Doesn’t Stop Growing|
|Why 360° VR Video is the Future of Social Media Marketing|
“”Why 360° VR Video is the Future of Social Media Marketing”” will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales.
Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of why brands need to use it and how to leverage social media to drive interaction.
While 360° VR video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.
|Sharpening Your Digital Marketing Focus: Trends. Integration. Execution.|
|Data Science in Digital Marketing|
|App Analytics: The Key that Unlocks Mobile Value from Your Brand|