Master Classes
Tech Cruise 2020 program includes two Master Classes at different times allowing attendees to attend them both. Master Classes are 2 hours duration with Networking time before and after and are only available to cruise attendees.
Master Classes provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in digital marketing. Regardless of your experience level, you will leave these intensive master classes with skills to improve your online business results.
Stay Tuned! The Master Classes for Tech Cruise 2020 has not been announced. Take a look below at the master classes at Tech Cruise events already in 2015!
#1 Digital Marketing Master Class
Master Class Facilitator: Steve Robinson, Advisory Board Member, Institute of IBusiness
#2 Inbound Marketing Master Class
Master Class Facilitator: Luke Summerfield, Partner Services, Program Manager, HubSpot
Looking to implement a successful Inbound Marketing program to drive leads and grow your business? Join us in this Inbound Marketing strategy master class as we will be creating the critical pieces for developing a rock solid Inbound Marketing strategy. In this two hour intensive boot camp, you will be:
- Structuring your time and focus around Inbound
- Setting Goals for your program
- Developing detailed buyer personas
- Inbound Marketing strategy (including inbound campaigns, blogging, social, email, etc.)
- Creating a Q3 & Q4 Roadmap
You’ll finish the master class with a playbook and process that you can use over and over again in future Inbound Marketing efforts.
#3 Content Marketing Master Class
Master Class Facilitator: Mark Schaefer, Executive Director, Schaefer Marketing Solutions
In this fast-paced, inspiring, and entertaining master class, Mark Schaefer takes you through the fundamentals of creating a marketing presence on the foundations of great content. This acclaimed author and consultant will cover:
- The five foundational strategies of social media marketing
- The importance of “rich” content that powers a marketing strategy
- Tips and tricks to improve your content marketing while saving time and money
- Creating unstoppable content that creates business benefits
- How to ignite content
