Did you miss Tech Cruise 2015?
In April marketers converged on Baltimore for the world-class Tech Cruise (#Tech Cruise).
Here are key takeaways from the cruiseyou need to know
Aaron shared his journey of starting Search Experiences and how he came up with the idea of Tech Cruise. The marketing technology landscape has changed drastically from 150 in 2011 to nearly 1900 companies today. Search Experiences has found opportunities to innovate in search and pioneered a Branded Search Solution.
Own your search results and your social profiles. Create a strategy and a balance around curating and creating content. Target specific people you want to follow, become an active fan, and use social media to creatively build relationships.
In sales, if I can get there first, I have a 1:3 to 1:2 chance of getting that business. We must adopt new technologies that allow us to redefine getting there first and provide the opportunity to influence their expectation.